marketing

Picture this. There are scores of small businesses in your area. Real businesses with real revenue, employSo the first thing these business owners do is cut their marketing and advertising budgets. That’s usually the worse thing they can do, but in this

Here are a few of the creative solutions that we all came together and discussed as a group about how social media and interactive marketing techniques might help arts based organizations to better promote themselves:

Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan.

While you might not be able to create content that has the scale or complexity of Google's, it's easy to create marketing content that's equally as magnetic. Just be creative. More specifically, there are three things you should do:

The origin of telemarketing (TM) may be lost in the mists of time. Lots of folk credit Murray Roman for being the father of telemarketing but I don’t believe he ever confirmed parenthood. As an executive for the Ford company however, he was involved in

I had a salesman in a car dealership lie to me once about having an add-on product in stock, because he didn't want the hassle of going to dig the unwieldy item out of the store room.

On the marketing team here at HubSpot we make social media pay by measuring it in three main ways:

Are you looking for the best Internet marketing blogs to improve your skills and keep yourself updated on the latest ...

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines